Whether you're a $15M rainmaker or a newly minted partner, you need a coach and an accountability partner who is experienced, focused, and committed to your success. We work with attorneys around the globe to help identify key priorities, develop phased and strategic plans that work within tight and unforgiving schedules, and hold you accountable in the follow-through.
Building discipline and rigor around personal business development plans helps you to more effectively distinguish real opportunities from the "white noise." At 742advisors, we start by looking backward to look forward, then collaborate with you to build a plan to achieve your dreams. Whether you want to shift your focus, achieve a better work/life balance, or emerge from the shadow of a mentor, we've got you covered.
One of the biggest opportunities in legal marketing lies in content creation and the ability for attorneys to "own" specific issues and topics online and in search (SEO). Once we determine the legal issues or areas that differentiate you in the marketplace, we develop integrated plans (events, panels, multichannel campaigns, social media) to achieve that goal.
When clients come to your website, it needs to be clean and easy to navigate, but it needs to showcase your unique selling propositions (USPs). Our formal training (M.S. from Columbia) and deep experience working with myriad professional services firms on multi-million dollar complex engagements give us a leg up on the competition. We inform all of our strategies with internal, industry, and individual data so that the tactics employed are objective and defensible internally.
From building attorney-specific target lists based on finding inroads to potential clients to drafting emails and scripts for attorneys to reach out to clients and present at conferences, our process is proven and scalable, enabling higher conversion and win rates for your firm. Our philosophy is to lead with value early and often- but it starts with getting targeted and novel analysis into a shareable format and being authentic to yourself. Everything else takes care of itself.
Your network is your "net worth" and we help attorneys to understand the power of LinkedIn. From filtering leads to identifying "who knows who" in a strategic manner, we enable cross-selling and bring the concept of "cold reachout" to another level.
With nearly 25 years of business development and pitch experience in AmLaw 100, 200, and Big 4 firms, I know what efficiency looks like. I can work with your team to develop scalable strategies to increase your pitch and RFP win rates, improve realization rates, amd drive revenue for you and your attorneys.
Copyright © 2024 742advisors - All Rights Reserved.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.