How should an elite law firm operationalize growth?

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I built 742advisors around three interconnected systems:

Growth Intelligence — experience, client/matter data, institutional knowledge, cross-sell intelligence, AI readiness.

Pursuit Excellence — qualification, pitch strategy, RFP infrastructure, pricing integration, orals, win/loss.

Growth Activation — practice/industry/go-to-market (GTM) strategy, attorney growth plans, target/client strategy, accountability and execution.

I am different because I offer a rare combination of strategic and tactical experience:

• As a former CMO of a thriving AmLaw 200 firm, I understand the politics and hurdles inherent in shifting partner behaviors, and have influenced key stakeholders at all levels, including Executive Committees, C-Suite team members, and others to drive change. 

• I bring over two decades of experience in helping law and professional services firms to craft pitches and proposals, website and advertising copy, press releases, award submissions, social media posts, internal communications, and partner speeches. Combined with my Masters in Strategic Communications from Columbia University, this robust skillset can help to develop a "tone at the top" that can be used as an anchor for effecting enterprise-wide change.

• As a former Associate Director for KPMG's "Big Deal" team, I can effectively gather, vet, prepare, and inspire teams to drive sales and build more strategic and account-driven cultures of collaboration across the firm.

Optimizing your law firm's experience data, go-to-market strategy, and digital presence isn't nice to have; it's literally at the center of all of your firm's most critical situations. Data influences how you recruit, how you allocate resources, and how you approach the market, and your firm needs to know where it's been to know where it can and should be going. 

Ask yourself: 

• How much time are attorneys spending on non-billable activities like chasing data, experience, or the wrong clients? 
• How confident are you that you could surface the best information/response to respond to a client request about your firm's expertise in a certain area within a few hours?
• How well does your online presence reflect your full expertise? 
• Are your business plans based on the intersection of good internal, industry and client data?

"Victory lies in the organization of the non-obvious."  Marcus Aurelius