LEss DECKS. MORE DOING.
I am a builder and creator- constantly trying to get my clients 1% better each and every day. If you're looking for fresh perspectives that can help you and your firm to gain efficiencies, develop your go-to-market messaging, shift your strategic planning, or execute your day-to-day operations, we would welcome a conversation.
We are different because we offer a rare combination of strategic and tactical experience:
- As a former CMO of a thriving AmLaw 200 firm, I understand the politics and hurdles inherent in shifting partner behaviors, and have developed a proven and data-backed process to influence key stakeholders, including Executive Committees, C-Suite team members, and others.
- I bring over two decades of experience in helping law and professional services firms to craft pitches and proposals, website and advertising copy, press releases, award submissions, social media posts, internal communications, and partner speeches. Combined with my Masters in Strategic Communications from Columbia University, this robust skillset can help to develop a "tone at the top" that can be used as an anchor for effecting enterprise-wide change.
- As a former Associate Director for KPMG's "Big Deal" team, I can effectively gather, vet, prepare, and inspire teams to drive sales and build more strategic and account-driven cultures of collaboration across the firm.
Fixing your law firm's go-to-market strategy (and digital presence) isn't a "nice to have"... it's a business imperative to do right and stay on top of it.
- How well does your online presence reflect your full expertise?
- How much time are attorneys spending on non-billable activities?
- Are attorneys considering their prospective client buying cycles, building champions and moving through stages, or seeing what sticks?
Our services and experience dovetail well with our other strengths, including building overall "go-to-market" (GTM) practice/issue strategy and audits, practice and attorney plan creation, training attorneys for social selling, new marketing team training, Mansfield Rule certification, etc.
"Victory lies in the organization of the non-obvious." Marcus Aurelius
