WHO WE ARE

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Law firms don't primarily have a strategy problem; they have an operating system problem. Unfortunately, it's leaking tons of revenue and costing them millions in lost opportunity. 

So I built a business focused on building the plumbing so that Executive Committees and marketing departments can understand their strengths, target and win business, and be more efficient. Because lots of them are making existential decisions based on anecdotal evidence and poorly coded matters and narratives while they're working 24/7/365. 

I diagnose how the firm's growth machinery actually works, identify where revenue is leaking out, redesign the systems, and help implement it within the political realities of a partnership. 

Most of the time, the technology structure is there, but the accountability, role clarity, and governance is not (nor are the incentives).

And as a former "roll the sleeves up" CMO of an AmLaw200 firm, I know why seemingly sensible ideas fail inside partnerships—and I know how to build something people will actually use. 

• Award-winning “hired gun” focused on increasing new business revenue, improving online presence (firm/practice/issue/attorney) and streamlining pitch/pursuit and marketing data operations

• Named as a Top 100 Global Leader in Legal Strategy + Consulting from Lawdragon (2025/2026)

• 20+ years winning over $400M in new business pitches, RFPs and internal client/cross-selling initiatives

• Former CMO for 8 years (Pryor Cashman) with proven and measurable success in elevating visibility/brand across all industry and practice areas

• Nearly 15 years in driving efficiencies/developing metrics that increase win rates, improve profitability, and drive revenue

• Ex-KPMG “Big Deal” team for firm’s largest opportunities (>$1M ARR for audit; >$5M for advisory)

• Top pedigree experience gained at firms including Paul Weiss, Katten, KPMG, Brown Brothers Harriman, and Deutsche Asset Management

• MS in Strategic Communications from Columbia; MCert from Fletcher School of Law and Diplomacy (Tufts/Harvard); BA from University of Maryland; Certificate in Data Analytics from Northwestern University (Kellogg); Coaching Advantage© Certification from LawVision/LSSO; Certificate in Change Management from Legal Lean Sigma Institute

• Combination of system and process building (experience/CRM/pitch/content/PR), change management and implementation experience

I am adamant about quality control and output, and take immense pride in the network of partners that I have built over the past two decades. We frequently team up to deliver services both inside and outside of the 742advisors umbrella, and it offers a flexibility and breadth that my solo practice cannot do in a vacuum. After all, it's critical to play to your strengths and to outsource or refer the rest to a cadre of trusted partners around the globe. 

I'm happy to help you brainstorm potential solutions or technologies (whether they are in my sweet spot or not), and have built deep relationships with folks in areas such as crisis communications, coding, data visualization,  leadership training, and media relations, to name just a few.  Let's chat!

I can be reached at michaelmellor@742advisors.com or at +1.917.371.0495.