WHO WE ARE
Mike Mellor
I'm a rare consultant who thinks like an in-house CMO, not only ideating and developing processes and systems, but also implementing them within your cultural guardrails. Whether you prefer a "to-do" list as a project deliverable or want someone to build, design, and implement the entire solution for your business, I treat your valuable money and resources as though they were my own.
- Award-winning “hired gun” focused on increasing new business revenue, improving online presence (firm/practice/issue/attorney) and streamlining pitch/pursuit and marketing data operations
- 20+ years winning over $300M in new business pitches, RFPs and internal client/cross-selling initiatives
- Former CMO for 8 years (Pryor Cashman) with proven and measurable success in elevating visibility/brand across all industry and practice areas
- Increased firm revenue by 36% and helped the firm’s expansion from 135 to 215 attorneys while holding additional marketing spend
- Nearly 15 years in driving efficiencies/developing metrics that increase win rates, improve profitability, and drive revenue
- Ex-KPMG “Big Deal” team for firm’s largest opportunities (>$1M ARR for audit; >$5M for advisory)
- Top pedigree experience gained at firms including Paul Weiss, Katten, KPMG, Brown Brothers Harriman, and Deutsche Asset Management
- MS in Strategic Communications from Columbia; MCert from Fletcher School of Law and Diplomacy (Tufts/Harvard); BA from University of Maryland; Certificate in Data Analytics from Northwestern University (Kellogg); Coaching Advantage© Certification from LawVision/LSSO; Certificate in Change Management from Legal Lean Sigma Institute
- Combination of system and process building (experience/CRM/pitch/content/PR), change management and implementation experience
I am adamant about quality control and output, and take immense pride in the network of partners that I have built over the past two decades. We frequently team up to deliver services both inside and outside of the 742advisors umbrella, and it offers a flexibility and breadth that my solo practice cannot do in a vacuum. After all, it's critical to play to your strengths and to outsource or refer the rest to a cadre of trusted partners around the globe.
I'm happy to help you brainstorm potential solutions or technologies (whether they are in my sweet spot or not), and have built deep relationships with folks who are better than me in areas such as crisis communications, coding, data visualization, leadership training, and media relations, to name just a few. Let's chat!
I can be reached at michaelmellor@742advisors.com or at +1.917.371.0495.