I'm a rare consultant who thinks like an in-house CMO, not only ideating and developing processes and systems, but also implementing them within your cultural guardrails. Whether you prefer a "to-do" list as a project deliverable or want someone to build, design, and implement the entire solution for your business, I treat your valuable money and resources as though they were my own.
- Award-winning “hired gun” focused on increasing new business revenue, improving online presence (firm/practice/issue/attorney) and streamlining pitch/pursuit and marketing data operations
- 20+ years winning over $300M in new business pitches, RFPs and internal client/cross-selling initiatives
- Former CMO for 8 years (Pryor Cashman) with proven and measurable success in elevating visibility/brand across all industry and practice areas
- Increased firm revenue by 36% and helped the firm’s expansion from 135 to 215 attorneys while holding additional marketing spend
- Nearly 15 years in driving efficiencies/developing metrics that increase win rates, improve profitability, and drive revenue
- Ex-KPMG “Big Deal” team for firm’s largest opportunities (>$1M ARR for audit; >$5M for advisory)
- MS in Strategic Communications from Columbia; MCert from Fletcher School of Law and Diplomacy (Tufts/Harvard); BA from University of Maryland; Certificate in Data Analytics from Northwestern University (Kellogg); Coaching Advantage© Certification from LawVision/LSSO; Certificate in Change Management from Legal Lean Sigma Institute
- Combination of system and process building (experience/CRM/pitch/content/PR), change management and implementation experience
I can be reached at michaelmellor@742advisors.com or at +1.917.371.0495.