We bring decades of experience in departmental and industry group creation, planning, and execution. Working in concert with Department Heads, Managing Partners, Firm Adminstration, and Committee members, we help to identify and build scalable systems and strategic improvements that drive revenue and avoid grumblings and political landmines.
With nearly 8 years as a CMO of an AmLaw 200 firm and 20+ years overall in senior leadership roles for various professional services firms, we understand the pitfalls, hurdles, and opportunities in creating unique selling propositions (USPs) and executing a shared vision. From simple planning and attorney "lane" development to drafting client alerts, and/or managing overflow and transitions during stressful times, our ability to "plug and play" is a true differentiator.
When clients come to your website, it needs to be clean and easy to navigate, but it needs to showcase your unique selling propositions (USPs). Our formal training (M.S. from Columbia) and deep experience working with myriad professional services firms on multi-million dollar complex engagements give us a leg up on the competition. We inform all of our strategies with internal, industry, and individual data so that the tactics employed are objective and defensible internally.
Building discipline and rigor around personal business development plans helps you to more effectively distinguish real opportunities from the "white noise." At 742advisors, we start by looking backward to look forward, then collaborate with you to build a plan to achieve your dreams. Whether you want to shift your focus, achieve a better work/life balance, or emerge from the shadow of a mentor, we've got you covered.
Experience is everything to clients- and there's nothing worse than finding out your colleague performed a similar engagement after you sent to your capabilities deck. SImply put, wIthout a centralized experience management function for your department's historic (and current) matters, you are recreating the wheel every time you submit for legal rankings or try to win new business.
From building attorney-specific target lists based on finding inroads for potential clients to drafting emails and scripts for attorneys to reach out to clients, our process is proven and scalable, enabling higher conversion and win rates for your firm.
Your network is your "net worth" and we help attorneys to understand the power of LinkedIn. From filtering leads to identifying "who knows who" in a strategic manner, we enable cross-selling and bring the concept of "cold reachout" to another level.
AmLaw 100 CMOs and senior staff have their hands full with the constant rotation of legal marketing professionals. At 742advisors, we remove the stress of onboarding and can provide senior in-house training in a variety of areas, including Law Firm 101, Building Presence, and technology and process training as appropriate.
With nearly 25 years of business development and pitch experience in AmLaw 100, 200 and Big 4 firms, we now what efficiency looks like- and can work with your team to develop scalable strategies to increase your pitch and RFP win rates and improve realization rates for attorneys in every office and practice area.
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