We love solving thorny challenges and developing "culturally considerate" solutions that help both your attorneys and your firm to concurrently shift resources and making more money. With less administrative burden, your attorneys can focus on what they do best- further maximizing their capacity and building the firm's bottom line.
While many regional and smaller firms want to stay agile and lean, they need the right systems and processes in place to compete. From building experience management databases and training your existing team to redesigning the marketing function and creating "to-do" lists for your firm, our deep experience will yield tangible results at a fraction of the time and cost of a full-time employee.
WIthout a centralized experience management function for your law firm's historic (and current) matters, firms are recreating the wheel every time they submit for legal rankings or try to win new business. Building systems and tagging matters is mission-critical, and we can help you to choose the technology, systems, and processes that fit your firm's culture and expectations (or build one in Excel!)
When clients come to your website, it needs to be clean and easy to navigate, but it needs to showcase your unique selling propositions (USPs). Our formal training (M.S. from Columbia) and deep experience working with myriad professional services firms on multi-million dollar complex engagements give us a leg up on the competition. We inform all of our strategies with internal, industry, and individual data so that the tactics employed are objective and defensible internally.
Building discipline and rigor around attorney, issue, and practice plans helps the firm to not only understand future pipelines, but also helps attorneys to build their own "lanes" that do not compete with each other. At 742advisors, our in-house CMO experience helps us to navigate and avoid the political challenges inherent in these initiatives.
From building attorney-specific target lists based on authentic entry points to drafting emails and scripts for attorneys to reach out to clients, our process is proven and scalable, enabling higher conversion and win rates for your firm.
Your network is your "net worth" and we help attorneys to understand the power of LinkedIn. From filtering leads to identifying "who knows who" in a strategic manner, we enable cross-selling and bring the concept of "cold reachout" to another level.
Law firm CMOs and senior staff have their hands full with the constant rotation of legal marketing professionals. At 742advisors, we remove the stress of onboarding and can provide senior in-house training in a variety of areas, including Law Firm 101, Building Presence, and technology and process training as appropriate.
With nearly 25 years of business development and pitch experience in AmLaw 100, AmLaw 200, and Big 4 firms, we know what efficiency looks like – and we can work with your team to develop scalable strategies to increase your pitch and RFP win rates and improve realization rates for attorneys in every office and practice area.
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